Win A Beest

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The LVCVA launched the “Vegas 5-Day Sale” last year in response to growing public sentiment that Las Vegas no longer provided value and that resorts were focused on nickel-and-diming customers. Many on social media criticized the tourism agency’s efforts as “too little, too late.”

The LVCVA, however, seemingly found the campaign successful, returning the five-day sales event this year.

Vegas is where travelers come to trade the expected for the unforgettable. The ‘Vegas 5-Day Sale’ gives visitors even more reasons to book the trip they have been talking about, whether that means checking into an iconic resort, seeing a favorite artist live, celebrating a milestone, or simply making a little room for spontaneity,” said Kate Wik, chief marketing officer at the LVCVA.

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It now faces a broader question: how should the organisation work when coding is no longer the main constraint?

“We’re doing this 100%,” COO Stefan Grenstad says of Cubeia’s AI-driven development process.

Now, the focus is on what the company does with the additional capacity AI has created. Six months ago, Cubeia’s experiment was essentially about replacing human-written code with AI-generated code.

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“It would be crazy to say that these cases are positive for the industry,” he says. “They will no doubt continue, but as an industry we need to try to reduce their frequency.”

Enforcement publicity may lack context, and some settlements may involve errors rather than systemic recklessness. But the sector cannot control how its opponents use these cases. It can only reduce the supply.

At a moment when the industry needs to persuade politicians that regulated gambling is capable of managing risk responsibly, repeated failures in long-established areas such as AML and safer gambling amount to political self-harm.