Vip Filthy Riches

About Vip Filthy Riches

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

What is Vip Filthy Riches?

Carrot Top’s legal team told TMZ that the comedian was the target of an extortion attempt in the weeks leading up to his suicide attempt, according to a Sept. 3 court filing obtained by the entertainment website. His attorney alleges that Brian Evans threatened to leak a sex tape involving the 61‑year‑old performer into the court docket unless he received a $500,000 payout.

In response, Carrot Top’s attorneys argued the messages were “a malicious threat to expose Thompson to disgrace… with intent thereby to extort money under the guise of litigation conduct.”

The comedian has headlined the Atrium Showroom since November 2005, performing a high-energy show that mixes prop comedy, blue humor, and topical material and has been extended in later contract deals.

What is Vip Filthy Riches?

Independent analysis by Bettormetrics found Kambi partners either led or shared the lead on measures including time to market, live uptime and bet delay. It also outperformed its B2C and B2B competitors on live uptime in World Cup markets including over/unders on total goals.

“All the testing in the world cannot tell you precisely where you stand against the rest of the market on key aspects of the product,” Lamb says. “It was very positive to see Kambi as a leader in these key metrics.”

The way customers used the offering was equally instructive. Bets outside the match-winner market accounted for 63% of pre-match turnover, compared with 57% in 2022, reinforcing the importance of depth beyond traditional markets.